Why Exhibit?
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Generate sales leads | |
Personally meet your customers & prospects |
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Enhance your image and visibility | |
Prospect for new customers |
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Reach a specific audience | |
Introduce new products and services |
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Establish a presence in the marketplace | |
Demonstrate your product |
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Improve the efficiency of your marketing efforts | |
Educate your target audience |
A Unique Opportunity
Trade shows provide a unique opportunity that cannot be replicated in any other type of venue. The Center for |
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88% of attendees have not been seen by a member of your company’s sales staff in the preceding 12 months |
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Seven out of ten attendees plan to buy one or more products |
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76% asked for quotes and 26% signed purchase orders (average all shows) |
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72% of show visitors say the show influenced their buying decision |
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87% of attendees will share some of the information obtained at an exhibition |
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64% of attendees tell at least 6 other people about the event |
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58% attend only the show in which you are exhibiting |
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40% are first-time attendees |
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It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls |
